Kier group

Building a brick-solid brand identity

Kier logo

Making customers feel at home

We imagined a greater brand promise for Kier Living, which customers would no longer perceive as a large-scale corporate housebuilder, but instead a brand where customers could feel ‘right at home’. We developed brand guidelines, including a photography style, tone of voice and a complete signage overhaul.

In addition, we launched Kier’s national summer campaign, encouraging people to move in before summer to hit June sales targets. The campaign concept focused on ‘Moving Monsters’, bringing to life the common fears and worries of moving to a new house – and presenting Kier Living’s part exchange programme as a solution.

Kier living

The Impact

We laid a firm foundation

The national summer campaign led to a nearly 70% increase in new users to the Kier Living website, with over 30,000 hits to the part exchange landing page.

Kier living krow

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