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CONNECTING PET OWNERS TO PET EXPERTS

Pet Parent Content

THE SOLUTION

COMBINE CLEVER WITH CUTE

We used digital listening and search insights to tap into how pet owners behave online – how they speak, what catches their attention. These insights led us to create Pet Parent Club, a social community that takes the wealth of expertise Frontline has to offer, slicing and dicing it up into a calendar of short, useful titbits, alongside content that celebrates the joyful moments of being a pet parent.

By creating relatable content that engages pet owners and encourages them to share stories, we’ve built a community that is the go-to for pet parents looking for meaningful and relevant pet care information.

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THE IMPACT

A COMMUNITY BUILT ON LOVE

We’ve built the brand awareness of Frontline, as well as vastly improved the engagement and reach of their social channels. Over the first 4 months we’ve seen:

·       A 20% increase in reach

·       50% increase in customer engagement

·       Web traffic increased by 704%

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